Findings 

We've created interactive visualizations for you to explore findings from several of our studies!

Papers 

Youth Appeal and Tobacco Marketing

• Frisbee, S., Czaplicki, L., Ibrahim, M., Kennedy, R. D., & Moran, M. B. (2025). Youth Appeal in Tobacco Advertising: Evolving Tactics Targeting Those Under the Legal Age of Sale. Substance use & misuse, 1-5.

• Moran, M. B., Czaplicki, L., Kennedy, R. D., Ibrahim, M., Tfayli, D., & Richter, A. (2025). Youth Appeal in Tobacco Advertising: A Closer Look at What Resonates With Young Adults Ages 18–20. Substance Use & Misuse, 60(10), 1415-1423.

• Moran, M., Ibrahim, M., Czaplicki, L., & Kennedy, R. D. (2025). Ambiguity around assessment of exposure to cigarette advertising: the need for an updated measure. Tobacco control.

• Zhang, Y., Czaplicki, L., & Moran, M. (2025). Young adults’ preference for characterising versus concept e-cigarette flavours: an exploration of industry flavour renaming tactics. Tobacco control, 34(2), 280-280.

• Moran, M. B., Weiger, C., Czaplicki, L., & Heley, K. (2022). Evidence of youth-appealing cigarette advertising tactics from a randomized, controlled experiment. Nicotine and Tobacco Research, 24(10), 1619-162

• Marynak, K. L., Robichaud, M. O., Puryear, T., Kennedy, R. D., & Moran, M. B. (2022). # Nicotineaddiction on TikTok: A quantitative content analysis of top-viewed posts. Tobacco Induced Diseases, 20, 69.

• Moran, M. B., Heley, K., Czaplicki, L., Weiger, C., Strong, D., & Pierce, J. (2021). Tobacco advertising features that may contribute to product appeal among US adolescents and young adults. Nicotine and Tobacco Research, 23(8), 1373-1381.

• Moran, M. B., Soneji, S., Tan, A. S., & Choi, K. (2020). Associations between exposure and receptivity to branded cigarette advertising and subsequent brand preference among US young adults. Nicotine and Tobacco Research, 22(6), 1030-1035.

• Moran, M. B., Heley, K., Pierce, J. P., Niaura, R., Strong, D., & Abrams, D. (2019). Ethnic and socioeconomic disparities in recalled exposure to and self-reported impact of tobacco marketing and promotions. Health communication, 34(3), 280-289.

• Moran, M. B., Heley, K., Baldwin, K., Xiao, C., Lin, V., & Pierce, J. P. (2019). Selling tobacco: a comprehensive analysis of the US tobacco advertising landscape. Addictive behaviors, 96, 100-109.

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Oral Nicotine Pouches

• Czaplicki, L., Moran, M. B., Kennedy, R. D., Tfayli, D., Frisbee, S., Ibrahim, M., & Spindle, T. R. (2025). Nicotine analogue pouches: a growing regulatory challenge. Tobacco Control.

• Rastogi, K., Czaplicki, L., Spindle, T. R., Moran, M. B., Ozga, J. E., Stanton, C. A., ... & Ling, P. M. (2024). Affiliate marketing for nicotine products: Juice Head ‘Share a Sale’programme and its implications. Tobacco control.

• Czaplicki, L., Tfayli, D., Spindle, T. R., Ibrahim, M., Kennedy, R. D., Dowd, A., ... & Moran, M. B. (2024). Content analysis of marketing features in US nicotine pouch ads from 2021 to 2023. Tobacco control.

• Dowd, A. N., Thrul, J., Czaplicki, L., Kennedy, R. D., Moran, M. B., & Spindle, T. R. (2024). A cross-sectional survey on oral nicotine pouches: characterizing use-motives, topography, dependence levels, and adverse events. Nicotine and Tobacco Research, 26(2), 245-249.

• Zamarripa, C. A., Dowd, A. N., Elder, H. J., Czaplicki, L., Tfayli, D., Rastogi, K., ... & Spindle, T. R. (2024). A comprehensive review on oral nicotine pouches: Available scientific evidence and future research needs. Experimental and Clinical Psychopharmacology.

Cannabis

• Moran, M. B., Tharmarajah, S., Czaplicki, L., Thrul, J., Spindle, T. R., Vandrey, R., ... & Zamarripa, C. A. (2025). A Narrative Review of Research on Cannabis Advertising in the United States. Current Addiction Reports, 12(1), 92.

• Sholler, D. J., Moran, M. B., Dolan, S. B., Borodovsky, J. T., Alonso, F., Vandrey, R., & Spindle, T. R. (2022). Use patterns, beliefs, experiences, and behavioral economic demand of indica and sativa cannabis: A cross-sectional survey of cannabis users. Experimental and Clinical Psychopharmacology, 30(5), 575.

• Kennedy, H. R., Moran, M. B., & Thrul, J. (2021). Household rules regarding cannabis use and tobacco smoking in Denver airbnb venues. Journal of psychoactive drugs, 53(3), 195-200.

• Luc, M. H., Tsang, S. W., Thrul, J., Kennedy, R. D., & Moran, M. B. (2020). Content analysis of online product descriptions from cannabis retailers in six US states. International Journal of Drug Policy, 75, 102593.

Tobacco Prevention

• Weiger, C., Tfayli, D., Ibrahim, M., McKneely, J. A., Vigorita, M., Peterson, E. B., & Moran, M. B. (2026). Attentional, Affective, and Cognitive Responses to the Food and Drug Administration’s “The Real Cost” Youth Cigarette and E-Cigarette Prevention Campaigns Among Young Adults. American Journal of Preventive Medicine, 108204.

• Marynak, K. L., Cohen, J. E., Thrul, J., Kennedy, R. D., Limaye, R., & Moran, M. B. (2025). Effects of e-cigarette warning labels about mental health consequences of nicotine addiction among young adults in the USA: results from a randomized controlled experiment. Nicotine and Tobacco Research, 27(6), 1006-1015.

• Moran, M. B., & Sussman, S. (2015). Changing attitudes toward smoking and smoking susceptibility through peer crowd targeting: more evidence from a controlled study. Health communication, 30(5), 521-524.

Other Tobacco Related Research

• Moran, M. B., Ibrahim, M., Czaplicki, L., Pearson, J., Thrul, J., Lindblom, E., ... & Johnson, M. (2025). Greenwashed cigarette ad text and imagery produce inaccurate harm, addictiveness, and nicotine content perceptions: Results from a randomized online experiment. Nicotine and Tobacco Research, 27(2), 271-281.

• Czaplicki, L., Patel, D., Jewler, K., & Moran, M. B. (2024). Use of brand engagement appeals in US cigarette and e-cigarettes ads (2019–2020). Substance Use & Misuse, 59(6), 832-839.

• Heley, K., Popova, L., Moran, M. B., Taleb, Z. B., Hart, J. L., Wackowski, O. A., ... & Stanton, C. A. (2023). Targeted tobacco marketing in 2020: the case of# BlackLivesMatter. Tobacco control, 32(4), 530-533.

• Weiger, C., Cohen, J. E., Kennedy, R. D., & Moran, M. B. (2024). Testing messaging strategies to correct beliefs about nicotine and relative harm perceptions of non-cigarette tobacco products compared to cigarettes: A 2× 2 factorial experiment of factsheets. Addictive Behaviors, 150, 107915.

• Weiger, C., Moran, M. B., Kennedy, R. D., Limaye, R., & Cohen, J. (2022). Beliefs and characteristics associated with believing nicotine causes cancer: a descriptive analysis to inform corrective message content and priority audiences. Nicotine and Tobacco Research, 24(8), 1264-1272.

• Iles, I. A., Pearson, J. L., Lindblom, E., & Moran, M. B. (2021). “Tobacco and Water”: testing the health halo effect of Natural American Spirit cigarette ads and its relationship with perceived absolute harm and use intentions. Health communication, 36(7), 804-815.

• Moran, M. B., Chen-Sankey, J. C., Tan, A. S., Soneji, S., Lee, S. J., & Choi, K. (2019). Sources of awareness of JUUL e-cigarettes in 2 surveys of adults in the United States. American journal of health behavior, 43(2), 279-286.

• Weiger, C., Heley, K., & Moran, M. B. (2017). Tobacco industry marketing and consumer harm perceptions. Journal of Communication in Healthcare, 10(3), 165-168.

• Moran, M. B., Pierce, J. P., Weiger, C., Cunningham, M. C., & Sargent, J. D. (2017). Use of imagery and text that could convey reduced harm in American Spirit advertisements. Tobacco Control, 26(e1), e68-e70.

Adolescent Peer Crowds

• Moran, M. B., Villanti, A. C., Johnson, A., & Rath, J. (2019). Patterns of alcohol, tobacco, and substance use among young adult peer crowds. American journal of preventive medicine, 56(6), e185-e193.