We are a team of researchers, led by Dr. Meghan Bridgid Moran, exploring the many ways that media and communication impact health. We use a variety of methods, including randomized experiments, content analyses, surveys, focus groups, and even a little eye-tracking, neuroimaging, and psychophysiological measurement to help us understand why messages work - or don't work. Ultimately, we strive to produce evidence that can inform best practices for health communication and education and that can be used to support policy and regulations for product advertising.